Chrestensen Design has been a proud partner and an integral part of the redevelopment of Knott's Berry Farm, a popular Southern California Themepark for several years. We completely reimagined the exterior design look and feel of redeveloped attractions "Calico River Rapids" and "Knott's Beary Tales" with comprehensive concept and schematic design services. Additionally, we reinvigorated the "Charles Schultz Theater" area, and the "Event Center" area with a fresh identity that will endure as time continues. Most recently, we assisted with the "100 Year Anniversary" branding effort, and how that message can be communicated with design elements both inside and outside the park. Working hand-in-hand with the skilled on-site creative and marketing team provided a multitude of storytelling opportunities that supports the park's future growth. With use of our attraction design, branding, signage and architectural services, we are working diligently with this client to enhance the guest experience. Knott's Berry Farm's "family" oriented mission and approach is embraced by our own values and belief that community success works in tandem with individual growth.